With her eye-catching good looks and high-fashion model expressions, it is hard to miss Harry Potter star Emma Watson in her recent stint as the face of Burberry (for the past two seasons). Now she’s shedding her trench coach and dark eye makeup for a second-time gig as the face of People Tree, in their most recent ad campaign (And she modeled for FREE!). People Tree is a fair-trade label from the UK, set up in accordance with the standards of the WFTO (World Fair Trade Organization), working with different groups in over 15 countries. Not only does the brand promote eco-conscious production by using organic cotton and biodegradable materials, but it also attempts to alleviate some of the world’s widespread poverty. If you are looking to spruce up your fall wardrobe, go at it Emma Watson style—-what could be better than looking good while lending a humanitarian hand?