Will Sustainable Fashion Ever Be Mainstream?

The fashion industry is one of the most influential entities in our world today. And while sustainable fashion is gaining momentum in a beyond fantabulous way, mainstream fashion isn’t going away so soon. While it may be difficult for sustainable fashion designers to bridge the unfortunately-large gap between the mecca that has become the fashion industry and the sustainability movement that we all know and love, there still may be some hope.

How about established, highly-successful designers incorporating sustainable design into their DNA?

Ecouterre highlighted a great example of this in a post last week about the high-fashion shoe-genius, Giuseppe Zanotti.  When I came across the title, “Giuseppe Zanotti Creates Eco-Chic Boot-Sandal Hybrid From Factory Waste,” I did a triple take. Yes, triple, not double. I could hardly believe that an eco piece was coming from one of the most elite shoe designers, who almost always has a feature in the top fashion glossies like Vogue, Elle, and Bazaar.

Giuseppe Zanotti Sandal-Boot on Ecouterre

Ecouterre’s Jasmin Malik Chua explained in her usual charming way that Zanotti chose to abstain from both “waste and haste” with his latest offering,

“an ultraluxe boot-sandal hybrid ($585) constructed almost entirely out of design samples and factory-floor waste.”

Can you believe that something so stylish could be put together from discarded handbags, leftover leather scraps, and hemp?

Well, I have to say hats off to Giuseppe Zanotti.

Chua also noted that the shoe was featured in the November 2010 issue of Vogue, which I remembered was the issue with one of the most glorious spreads of eco-friendly ethos by Vogue Fashion Director Tonne Goodman.

I just had to check out the issue again, so I went back to the archives (my closet) and flipped right to the page. Honestly, this kind of thing never gets old. I was just as delighted to see beautiful, sustainably-made garments from Stella McCartney, Michael Kors, Monique Pean, Donna Karan’s Urban Zen, Vera Wang, Bottega Veneta, Calvin Klein, John Patrick Organic, and Rag & Bone, as I had been the day the November issue hit newsstands.

So as cliche as this may sound, all I want for Christmas is more of this amazing,  sustainable innovation. Is that too much to ask?

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