Tag Archives: organic cotton

5 Sustainable Fashion Stories to Read Now!

All I have to say today is—So little time, so MUCH TO READ!!!!! Fortunately, these stories are all extremely intriguing, and pleasurable to read. They highlight significant aspects of the sustainable fashion movement so get your read on!

Check it out…..

H&M + Swedish Hasbeens

The popular and philanthropic mecca that is Toms Shoes is dubbed ‘the little espadrille that could.’ (EcoSalon)

Emma Grady consults the Textile Exchange, (formerly known as the Organic Exchange) which says that global organic cotton production has increased 15% this past year. (Tree Hugger)

Another exciting designer collaboration to get your hands on—this time H&M pairs up with Swedish Hasbeens, one of Johanna Bjorks faves! (Concrete Flower)

Never wash your jeans? That just may be okay. (Ecouterre)

Amsterdam Fashion Week has begun. Look out for info on Eliza Starbuck’s entry with her amazing line Bright Young Things. (Ecco*Eco)


Levi Strauss Knows How To Give Back

When it comes to the world of denim, everybody knows Levi Strauss. The ever-popular jean source was founded in 1853 and today, you can find its headquarters in San Francisco, California.

From distressed skinny jeans to pin striped overalls, Levi Strauss has got it all. But now they can add another aspect to their highly acclaimed brand name—they’ve seriously stepped on board the sustainability train in order to reduce the environmental impact of garment production after the consumer takes it home.

According to the Levi’s website,

“58% of the energy and 45% of the water used during the lifetime of a pair of Levi’s jeans occurs during the consumer use phase. This is huge and we know it. So we’ve initiated a global dialogue with consumers—Care for Our Planet—about how caring for their clothes affects the environment.”


In regards to the way that consumers take care of their garments, the Levi’s Care for Our Planet initiative encourages;

1. Wash less, wash in cold water, line dry when possible, and donate clothing to charity when no longer needed

2. Participate in Care to Air—a contest that aims to find a better way to air dry jeans

3. Increase the life cycle of a pair of jeans by donating them instead of contributing to the “23.8 billion bounds of clothing that ends up in landfills each year.” Consequently, Levi’s has partnered up with Goodwill.

As if Levi Strauss doesn’t already deserve a pat on the back….they’ve also generated a

$100,000 denim insulation fund, encouraging partners in the community to take on recycled denim initiatives. In addition, the Levi’s team has started creating alliances in the industry in order to leverage the power of their brands to amp up the use of sustainably produced cotton, which uses less water and pesticides.

Woah! If anybody needs a role model to look up to in order to gauge a sense of how the clothing industry can be more sustainable, I think I’ve found your go-to source. Levi Strauss-—you’ve got it going on.